Ever since Electro Cheval’s inception they have been manoeuvring to make its internal customers happy. Besides hand holding, training and providing continuous support, promotional events are organized. To motivate and encourage the channel sale partners they are awarded with lucrative discounts, special offers, huge incentives, and reward points. Apart from proffering discounts and rewards high performers are awarded with international travel vouchers. The purpose of such promotional activity is to ensure that partners keep getting support, direction and motivation from the company.